{"id":359,"date":"2020-06-03T09:00:00","date_gmt":"2020-06-03T09:00:00","guid":{"rendered":"https:\/\/blogdacondessa.local\/como-a-quarentena-impactou-o-consumo\/"},"modified":"2020-06-03T09:00:00","modified_gmt":"2020-06-03T09:00:00","slug":"como-a-quarentena-impactou-o-consumo","status":"publish","type":"post","link":"https:\/\/blogdacondessa.com.br\/blog\/economia\/como-a-quarentena-impactou-o-consumo\/","title":{"rendered":"Como a quarentena impactou o consumo"},"content":{"rendered":"<p><em>A pandemia ocasionada pela Covid-19 trouxe consigo mudan\u00e7as dr\u00e1sticas no cotidiano da popula\u00e7\u00e3o como, por exemplo, a nossa rela\u00e7\u00e3o com o consumo: de vinhos ao cuidado com a pele<\/em><\/p>\n<p>Para entender as mudan\u00e7as no consumo da popula\u00e7\u00e3o brasileira, o banco\u00a0<a href=\"https:\/\/www.btgpactual.com\/\">BTG Pactual\u00a0<\/a>estudou\u00a0as altera\u00e7\u00f5es de volume nos dados de busca no Google, no tr\u00e1fego de sites e downloads de aplicativos. Dessa forma, a pesquisa identificou setores e produtos que apresentaram alta ou queda de interesse durante a crise do coronav\u00edrus no Brasil.\u00a0<\/p>\n<p><strong>Confira algumas categorias em crescimento:<\/strong><\/p>\n<p><em>Cuidados com a pele<\/em><\/p>\n<p>Uma das constata\u00e7\u00f5es \u00e9 de que, na quarentena, as pessoas se mostraram mais interessadas com o cuidado com a pele. Tanto que as buscas pelo t\u00f3pico &#8220;skin care&#8221; no Google subiram 66% entre fevereiro e abril. Os quatro termos mais procurados foram: como fazer skin care; skin care caseira; skin care rotina e produtos para skin care.<\/p>\n<p><em>Alimentos<\/em><\/p>\n<p>O isolamento social mudou a forma como as pessoas se relacionam com a alimenta\u00e7\u00e3o. Quem tinha o h\u00e1bito de almo\u00e7ar fora passou a cozinhar e\/ou pedir comida por delivery. Houve um verdadeiro boom nas buscas por receitas, sobretudo de bolos, p\u00e3es\u00a0e prepara\u00e7\u00f5es com frango, tortas, pudim e panqueca. Mas as receitas com toque gourmet tamb\u00e9m t\u00eam interessado\u00a0aos brasileiros: hamb\u00farguer gourmet (+\u00a0200%); pipoca gourmet (+90%) e\u00a0brigadeiro gourmet (+70%).<\/p>\n<p>Como consequ\u00eancia, subiram tamb\u00e9m as buscas por equipamentos de cozinha como lava-lou\u00e7as (+170%); mini forno el\u00e9trico (+150%); liquidificador (+80%); batedeira (+40%) e fog\u00e3o\/cooktop (+32%).<\/p>\n<p><em>Vinhos\u00a0<\/em><\/p>\n<p>No monitoramento de 5 grandes sites de venda de vinhos, foram registrados cerca de 2 milh\u00f5es de acessos a essas plataformas online no m\u00eas de mar\u00e7o, e\u00a0um avan\u00e7o de 15% entre fevereiro e mar\u00e7o.<\/p>\n<p>J\u00e1 as pesquisas gerais sobre vinho no Google cresceram 22%, com destaque para o vinho branco, seguido de tinto, suave, seco e malbec. Outra an\u00e1lise das buscas indica que a categoria ganhou novos adeptos no per\u00edodo, j\u00e1 que as buscas por &#8220;como abrir vinho&#8221; subiram 60%.\u00a0<\/p>\n<p><em>Cigarros<\/em><\/p>\n<p>Com a necessidade de isolamento social, os fumantes elevaram em 450% as buscas por &#8220;cigarro delivery&#8221; e em 160% as buscar por &#8220;comprar cigarro online&#8221;.\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pandemia ocasionada pela Covid-19 trouxe consigo mudan\u00e7as dr\u00e1sticas no cotidiano da popula\u00e7\u00e3o como, por exemplo, a nossa rela\u00e7\u00e3o com o consumo: de vinhos ao cuidado com a pele Para entender as mudan\u00e7as no consumo da popula\u00e7\u00e3o brasileira, o banco\u00a0BTG Pactual\u00a0estudou\u00a0as altera\u00e7\u00f5es de volume nos dados de busca no Google, no tr\u00e1fego de sites e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a quarentena impactou o consumo &#8902; 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